About Us

OUR STORY

Most training gear disconnects you from the ground. Thick soles. Elevated heels. Dead feet.

We built Loolop to change that.

We believe your feet were built for something better — to grip, to stabilize, to connect with the earth beneath you. Performance doesn't come from cushioning. It comes from feeling.

Baregrip is our first product. Born from a simple idea: give athletes back what modern footwear took away. Natural movement. Ground connection. Control.

This is just the beginning.

OUR PURPOSE

Help athletes and everyday movers find better habits, build confidence, and improve their lifestyle through simple, high-quality gear that actually works.

We're not here just to sell products. We're here to help you become your better version.

OUR VALUES

Discipline: We show up. We do the work. No shortcuts, no compromises.

Simplicity: One product. Built right. No noise, no excess. Just what matters.

Self-Improvement:  Every day is a chance to move better, train harder, focus deeper. We believe in growth.

Excellence: High-quality gear for serious athletes. Built to last. Built to perform.

Grounded: Stay physically grounded. Stay mentally grounded. Connected to yourself, your training, your goals.

WHO WE'RE FOR

Weightlifters who demand stability. Grapplers who need grip. CrossFitters training without compromise. Martial artists requiring control. Anyone serious about moving better.

We're for athletes and everyday movers who refuse to settle. Who understand that discipline builds confidence. Who know that better habits lead to better lives.

OUR PROMISE

Baregrip is engineered for performance. Built to last. Backed by a 100-day guarantee.

Train in them. Feel the difference. If they don't deliver, we'll refund every dollar.

We stand behind our gear because we believe in it. And we believe in you.

MOVE NATURALLY. FOCUS DEEPER. BECOME BETTER.

Stay grounded, physically and mentally.

LOOLOP